Brand Relevanceīut more than just getting Pinners to be more active, the change to 'Save' may also get more people actively Pinning content from your site. "In our tests of the Pinterest button for browsers, changing "Pin it" to "Save" led to an 8% increase in Pin saves (formerly known as "repins.")"Īnd given, as noted, that more than half of Pinterest's 100 million monthly active users are now based outside the US, that difference is very significant.
Well, maybe not - Pinterest ran an experiment and found that: Now you might think that's probably no big deal, surely people could work out what the functionality means either way. That mis-interpretation leaves a potential gap which could be holding some Pinterest users back from pinning more often. That's an important distinction - as noted by Forbes, in some countries, like Japan, the pinboard metaphor doesn't resonate the same way it does in North America, it's simply not a process they're as familiar with. Unfortunately it turns out that the notion of "Pinning" ideas doesn't always resonate with everyone around the world." "Now that more than half of people who use Pinterest are from outside the United States, we've been working harder than ever to make sure our app and website are easy to use no matter where you live or what language you speak. Pinterest decided to change the name from 'Pin it' to 'Save' to clarify the actual functionality of the button, particularly for international users. But that simple action will have wider reaching impacts - for Pinterest, definitely, but also for your Pinterest presence. The change seems a bit odd, right? 'Pinning' has been the way Pinterest defines itself and its community, and either way, changing the name doesn't mean a heap. The functionality of the tool remains the same - if there's a 'Pin it' button active on the site, you can Pin visual content direct to your Pinterest boards, which makes it easier to share content on the platform. Pinterest's latest move may be more relevant than you realize.įrom today, Pinterest's 'Pin it' button is no more, with the platform switching the name of the function from 'Pin it' to 'Save'.
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